Alan's latest business investment, a very large sports bar and lounge. Spreading over three levels, just under the famous Gallowgate end of St James Park, Shearer's is one of the biggest bars in town.

Location:
St James Park, close to St James Park Metro station and Newcastle Chinatown.

Open:
Monday - Thursday 11am - 11pm, Friday & Saturday 11am - 12.30am, Sunday noon - 10.30pm.
Telephone: 0191 2018688

Latest events: Click Here

Alan has been associated with Umbro ever since he was 17, during his Southampton days. Just after Shearer's debut for the Saints, Jack Hixon wrote to the company asking if they would be willing to provide Alan with some gear. They answered by sending over three pairs of boots, and things simply developed from there.

Over the years, Alan has had offers from other sportswear companies but always decided to stay loyal to Umbro who had helped when he was a "nobody".

Alan's loyalty was in its turn rewarded in 98 when Umbro offered him a staggering new 15 year contract, making him a worldwide ambassador for the firm.

In 2004, Alan teamed up with Continental, brake systems, chassis components, vehicle electronics, tyres and technical elastomers manufacturer and one of the official partners of the 2006 World Cup. Signing a two-year contract, to help raise awareness of the brand in the run-up to, and during the tournament.

As of September 2004, Shearer is to be lending his name to PR, advertising and sales promotion activity and will also be making guest appearances on the manufacturer's behalf.

Brian Smith, Managing Director, Continental Tyre Group, said: "We are delighted that Alan - one of the greatest strikers England has ever produced - has joined forces with Continental Tyres to share in the excitement of this incredible sporting event.

As a consistently high performer on the pitch, Alan's legendary skills reflect Continental's core brand values of excellence, precision and reliability."

"My playing career may well be coming to an end, but I am delighted to be actively involved in 'FIFA World Cup Fever' with one of the Official Partners. As someone who prides themselves on hard work and performance I am absolutely thrilled to be joining the Continental Team," Alan added

Alan Shearer was the main figure in Lucozade television adverts during the late 1990s when they first advertised the fact that it could ‘keep top athletes going for 33% longer’.

Alan famously shot an advert at St James Park for England's qualifying campaign for the 98 World Cup.

Over the years, Lucozade have featured other top flight footballers in their adverts such as John Barnes, Steven Gerrard and Michael Owen.

Alan Shearer featured in a couple of adverts for the fast food brand. His acting talents were put to the test as he orders food from one of the "waiters" there who had been trying to get the star's autograph for a long time without success. Finally his dream comes true as Shearer has to pay for his meal by signing his receipt.

Manufacturer of electric shavers, power toothbrushes, hair styling products and small appliances.

Not the worst type of sponsor to have. Jaguar and Shearer have been a team since the mid-nineties. Providing him with a saloon and sports car, as well as the opportunity to play golf with golfing legend, Nick Faldo.